5 Craziest Keyword Exclusions You Didn’t Know Google AdWords Had
If you’ve ever wondered why your ad didn’t show up, it could be because of one of these keyword exclusions. Whether it’s a word you used in your copy or one that was auto-suggested when you went to create your ad, these keywords may get blocked by Google AdWords for various reasons.
4 min readAug 24, 2022
1. Avoiding Irrelevant Keywords
One of the easiest ways to increase your AdWords budget is to stop paying for keywords that don’t drive real business.
If you’re a local restaurant, then it wouldn’t make sense to pay for people searching for “Italian food in Boston, MA.”
They might be looking for a nearby Italian place, but they could also be looking for an Italian restaurant in Italy! And if they are looking locally, why not just use Google Maps?
The exclusion tool allows you to tell Google not to show ads on certain types of searches that aren’t relevant.
For example: A hotel could exclude terms like “motel near me” because most hotels are too expensive compared with motels (unless you live in New York City or San…
