5 Mistakes I Made As An SEO Copywriter

I’ve been an SEO copywriter for nearly a decade, and I’ve learned a lot of lessons along the way. In this blog post, I want to share with you some of those lessons so that they don’t have to be learned again by another writer.

Cozma Claudiu
4 min readOct 12, 2022


Photo by Myriam Jessier on Unsplash

Mistake 1: Not understanding how Google determines a site’s ranking

Google has a number of factors that determine whether or not your site will rank well in its search results. The first one is linked. If you have a lot of links from other websites, it shows Google that your website is popular and well-liked by others.

Second, content matters! Google wants to know what kind of information your website offers its visitors in order to determine how useful it is for people looking for answers on the internet.

Finally, user engagement is another factor that helps determine where your website ranks on Google’s SERP (search engine result page). When someone clicks on one link over another because they’re more interested in seeing what’s behind that link than any other result displayed at the top of their screen (or bottom if they’re using a mobile) then this signals to Google that there must be something worth investigating further down below all those ads!

Mistake 2: Getting stuck on one keyword phrase

If you’ve been in the SEO copywriting game for more than a few years, you’ve probably heard a lot about long-tail keyword phrases. You’ve also probably had clients ask for these types of keyword phrases — and you may have even tried to use them yourself.

If so, I’m guessing that your experiences have been similar to mine: getting stuck on one particular phrase or set of phrases and not being able to move forward unless it’s present in all (or most) of your marketing content.

The reason this happens is usually that someone told us that’s how we need to write our content if we want it to be successful — or at least, more successful than our competitors’ websites are using those same keywords.



Cozma Claudiu

Full-Time YouTuber, I like writing and talking about money and marketing! Follow me if that's something that interests you.